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What Providers May Not Know About Social Media

– As mutual fund and ETF managers target registered investment advisors for growth opportunities, they will benefit by understanding RIAs' advertising limitations, especially in the area of social media. Many RIAs experience difficulty in growing their businesses because of strict regulatory restrictions on advertising and marketing, including websites and social media, according to many RIAs and others in the industry.

Pimco ETF Binges on Corporate Bonds in Race to Safe-Enough Debt

Vietnam’s First Domestic ETF Offering Doubles Fundraising Target

Content Marketing Challenges

Guest Viewpoint: Is Provider Satisfaction Enough?

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Commentary

Editor's Desk

Expert View: Understanding the Uptick in ETPs

ETPs/ETFs listed globally reached $2.64 trillion in assets, a new record high, at the end of Q2 2014, according to analysis at ETFGI.

Expert View: Small Budget, Big Impact

Boutique mutual fund managers and smaller ETF providers face significant challenges when competing against large scale operators.

Importance of Share Class Design

Designing the most appropriate share class can be an underestimated component of a mutual fund manager's sales and marketing strategy.

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