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MetLife's $2 Trillion Mass-Market Mousetrap

Lower Investment Minimums, Overlay Enable Firm to Widen Net


By Ruthie Ackerman, American Banker

March 22, 2010

MetLife believes that the once-ignored "emerging investor" is becoming critical to asset managers and advisers as firms try to figure out how to retain and recruit new clients. Eighty million households have $25,000 in investable assets, according to MetLife, yet until now account minimums of $100,000 and above have prevented this rapidly growing group of up-and-coming investors from getting the investment advice they need. This is why Jeffrey Wilk and Rebecca Kovatch, vice presidents of MetLife Broker/Dealer Group, have decided to focus the group's strategy this year on this burgeoning segment of the market.

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