Platform Offers Hedge Expertise to Advisers

May 10, 2010

Two veterans of the hedge fund world are touting a product they say lets advisers focus less on investment decision-making and more on business development and client service. The Hedgeable Advisory Platform, from Hedgeable.com, aims to solve what the company's chief executive officer calls the biggest problem portfolio managers face: what to buy and sell, and when. "People have been burned over the last 10 years," said Michael Kane, who co-founded the New York company with his brother, Matthew Kane. "People are lost, and they want to [find] a new way of managing money."

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