Sign up today and take advantage of member-only content — the kind of timely, cutting edge industry insight that only Money Management Executive can deliver.
  • Exclusive Online Only Content
  • Free Daily Email News Alerts
  • Asset Management Blogs

Merrill Runs $20 Million 'help2retire___' Campaign


By Editorial Staff

02/01/2010

Bank of America's Merrill Lynch Wealth Management has launched a new U.S. marketing campaign, "help2retire___," to illustrate individuals' evolving retirement priorities and personal aspirations. Budgeted at $20 million, it launched last Monday and is scheduled to run through the end of April on broadcast network and national cable TV, as well as print and online consumer and trade magazines, including sister publication Financial Planning.

The full article is available to Money Management Executive subscribers only

SUBSCRIBE NOW!
Free Trial

Already a print subscriber? As a print subscriber, you are entitled to online access. Please click here to activate your account.

Related Items