Sidestepping Skepticism, Prudential Scores with VAs

March 1, 2010

Bruce Ferris, senior vice president of sales and distribution for Prudential Annuities, he has heard all the objections from wholesalers and advisers concerning variable annuities. The investment community complains that the products are too expensive or too complicated, but Ferris is certain that even though VA assets under management declined over the past two years, "they aren't going away." In fact, he said the attitude about variable annuities is beginning to change.

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