DLJdirect Targets Colorado Skiers
December 13, 1999
An alliance between DLJdirect of Newark, N.J. and Vail Resort of Avon, Colo. will provide skiers with online mutual fund information and the ability to buy and sell funds at several Colorado ski resorts, the companies announced last week.
Skiers will be able to gain access to mutual fund and other DLJdirect brokerage services on computer kiosks located in lodges at Vail, Beaver Creek, Breckenridge and Keystone resorts.
Investors will be able to buy, redeem and exchange their mutual funds through DLJdirect's mutual fund website. Some 7,000 funds can be bought and sold through DLJdirect.