Schwab Enters into Marketing Agreement with Picabo Street
November 27, 2000
Charles Schwab & Co. has announced a two-year marketing agreement with Picabo Street, the Olympic ski racer. Street will be a national spokesperson for new Schwab educational and athletic programs and will appear in Schwab broadcast and print ad campaigns.
Street will be promoting two new Schwab programs, Charles Schwab NASTAR and the Schwab Saving for a Snowy Day. Schwab's Saving for a Snowy Day is a national educational program for student skiers eight to 20 years old.
Street will help promote the program to children and their parents in interviews.
"Saving for a Snowy Day' is intended to be an educational resource for young people and their parents that they can use to form responsible financial habits at an early age," said David Pottruck, president and co-CEO of Schwab.
Schwab is also the new chief sponsor of NASTAR, the largest public recreational ski racing program in the world, the company said.