Figure Skating Champion Will Do Axle Jumps for AIM
March 12, 2001
AIM Distributors of Houston has reached a multi-year agreement with Michelle Kwan under which the three-time world figure skating champion will appear in a series of advertisements beginning this month, the company has announced.
The ads are scheduled to run during news programs on the major networks and several cable networks. The ads will also appear on ESPN, Discovery, USA Network, Lifetime and Bravo, the company said.
One of the advertisements will focus on the company brand name, while three others will advertise specific funds including AIM's Mid Cap Equity, Global Health Care and Basic Value funds.
In the ads, Kwan will appear skating and the company's "Invest with Discipline" tagline will be used. The advertisements are designed to convey the "Invest with Discipline" message by focusing on a world-class athlete practicing, according to the company.