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Prudential Promotes Exec To Marketing Position

Prudential Financial said last week that it has promoted Mike Casalvieri to vice president and head of the firm's platform marketing team. The department develops specifically targeted marketing campaigns to various multicultural customer groups.

Casalvieri joined Prudential in 1998 as first VP of customer service in the mutual funds services division. He was promoted in 1997 to senior regional coordinator for Prudential Investments. He won the Regional Coordinator of the Year award in 1999.