March 3, 2003
Despite the dominance of fixed annuity sales over variable annuity sales, more online consumers queried search engines with the search string "variable annuity" rather than "fixed annuity," according to a recent study from Super Reports.
In its study of online searches of annuities, long-term care and life insurance throughout the month of December, Super Reports found 14,614 individual requests for "variable annuity" and 12,638 requests for "fixed annuity."
However, variable annuities have consistently lost ground over the last three months, said Robert Davis, managing director of Super Reports.
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