News Flash- Insurance Ad Campaigns Gear Up for Holiday
November 24, 2003
Insurance companies are gearing up for the holiday season with new ads. MetLife has added two television spots and two print ads to its "Have you met life today?" campaign. The company is targeting the Thanksgiving holidays, focusing on encouraging people to make sure they have enough income for retirement. MetLife is using the phrases "create your own pension plan" and "guaranteed income for life" to promote its annuities to Baby Boomers.
"These new ads address the issues faced by many of our clients throughout their lives -- such as making sure they have enough money to fund their retirement, paying for a child's college education or building financial freedom," said Lisa M. Weber, senior executive vice president and chief administrative officer.
Allstate's new "Our Stand" advertising campaign launches with ads featuring veteran character actor Dennis Haysbert. The ads were directed by Sam Mendes, of "American Beauty" fame. The spots emphasize the importance of quality over price in insurance, as many of Allstate's competitors have drawn attention to low-cost coverage.
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