FINRA Ad Campaign Aims To Educate Baby Boomers
November 19, 2007
While the Financial Industry Regulatory Authority has spearheaded a number of investor educational programs, it has launched the first one aimed specifically at Boomers, aimed at helping them better understand investing options and avoid fraudsters.
"FINRA-sponsored research has consistently shown that the vast majority of investors acknowledge that they need to increase their investing knowledge and have a strong interest in education and information that's unbiased," said FINRA CEO Mary Schapiro. "Large majorities also report being anxious about losing money on their investments, saving for retirement and becoming victims of investment fraud-underscoring the growing need for thorough, accessible, user-friendly investor tools and educational resources."
For the next seven weeks, television ads will run on HGTV, BusinessWeek TV, The History Channel, CNBC, Discovery and the Fox Business Network. Radio spots will air on "Moneytalk with Bob Brinker" on the ABC Radio Network and on local news and talk radio stations in Washington, West Palm Beach, Fla., and Phoenix. Print ads will appear in Fortune, Forbes, Kiplinger's, Money, Smart Money, BusinessWeek and US News & World Report. FINRA will also run online ads on many of these publications' websites as well as Redbook.com, More.com, Goodhouskeeping.com, Parade.com and Gather.com.
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