MassMutual Sponsors PBS Program on Retirement
December 10, 2007
MassMutual will be the exclusive sponsor of a documentary on preparing for retirement that will air nationally on PBS stations across the U.S. this coming April.
Produced by WTTW National Productions, a division of Chicago public broadcasting station WTTW11, "Retirement Revolution" is meant to give viewers thought-provoking insight into how various needs in retirement have evolved over the past several decades and how they can prepare for retirement in years ahead.
"With this program, MassMutual and PBS share a similar goal: to help educate the millions of Americans approaching retirement by giving them the tools and insight needed to assess how to secure their own financial future," said Ian Sheridan, corporate vice president and chief marketing officer for the retirement services division of MassMutual. "This sponsorship is a natural fit for MassMutual, as our financial professionals are committed to helping consumers prepare for various financial goals, including retirement, by listening to their needs, demystifying the process and guiding them to the next steps in building a more secure financial future."
The two-hour "Retirement Revolution" program will be augmented with a companion website equipped with online financial tools and information on various retirement issues. WTTW11 and WTTW National Productions have produced TV programs for more than 50 years.
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