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Ameriprise 'Dreams Don't Retire' Campaign Wins Grand Ogilvy Award


By John Morgan

April 7, 2008

NEW YORK-The Advertising Research Foundation awarded both its top-place Grand Ogilvy Award and the Gold Award for Financial Services to Ameriprise Financial at an awards ceremony here last Tuesday for its multimedia national 'Dreams Don't Retire' campaign. The campaign, created under the auspices of Saatchi & Saatchi, touts the importance of planning for retirement and is meant to further cement the cause and Ameriprise's solutions in the national consciousness.

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