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Wachovia Phasing Out A.G. Edwards Brand


By Steve Garmhausen, American Banker

May 26, 2008

Wachovia Corp. plans to phase out the 121-year-old A.G. Edwards name, sacrificing a strong brand for a stronger one. 'At the end of the day, the deciding factor was the huge brand equity and awareness surrounding the name Wachovia,' said David Monday, executive director of marketing, innovation and growth at Wachovia Securities LLC. 'It's just a more well-known name.'

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