Give Mutual Fund Investors the 'Gold Card' Treatment

July 14, 2008

Get a little imagination, guys. It never ceases to surprise me how uninspired most financial services, and in particular, mutual fund, advertisements are. Only two come to mind as standouts: AXA's ads with the proverbial 800-pound gorilla in the room, representing the big question of how underprepared most people are for retirement, and another, by an investment firm I cannot even remember, in which an older couple resort to comically drastic financial measures, like taking in an unlikely boarder in order to get by.

The full article is available to Money Management Executive subscribers only

Already a print subscriber? As a print subscriber, you are entitled to online access. Please click here to activate your account.