Hey, Boomers, Surf's Up!

AXA Equitable Launches Retiree Lifestyle Website

July 21, 2008

Don't just retire. 'Reengage, reinvigorate, redefine, rejuvenate.' That's the inspirational message at MyRetirementShop.com, a new, all-in-one website for the 'at retirement' generation that AXA Equitable Life Insurance launched last Wednesday, after two years of research and numerous focus groups. Many independent sites already exist, but have had limited success attempting to cater to this crowd. AXA's website is notable not just for its comprehensiveness-from a concierge who can schedule a golf tee time, to learning about working while collecting Social Security benefits, to obtaining a doctor's second opinion-but also because it is the first of its kind for a financial services firm. It provides information pertaining to virtually any lifestyle interest or question that a retiree or pre-retiree might have, not just their finances.

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