Tech Tools Help Advisers Study Investors

October 19, 2009

Financial advisers generally prefer to manage a small number of high-net-worth clients rather than a large number of small accounts, but recent advances in automation technology could change this dynamic. Thanks to online banking and social networks like Facebook and Twitter, consumers are becoming much more comfortable interacting with customizable web interfaces, and are even sharing information about their investing strategies. Advisers are discovering new ways to use these technological tools to improve economies of scale and learn more about what customers really want.

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