Direxion Merges Mutual Fund, ETF Websites
November 28, 2012
Direxion has merged its websites for Direxion Funds and Direxion Shares to give its advisors and investors a one-stop online shopping destination.
Expanded content on the redesigned Direxionfunds.com includes a library of Direxion white papers, webinars, videos, and other interactive features such mutual fund and exchange-traded fund benchmark tracking centers. The site also features two new monthly e-newsletters: Alternative Insights, which provides advisors with news and commentary regarding alternative investments, and The Xchange, which offers traders market news and alerts related to the sectors and indexes covered by Direxion’s ETFs.
“We enhanced Direxionfunds.com in order to provide a comprehensive educational destination to build on advisors’ and investors’ core knowledge of alternative investments, and to inform them about how various strategies function within portfolios to provide diversification and align with the goals of different types of investors,” stated Andy O’Rourke, Direxion’s Managing Director and Chief Marketing Officer.
“When advisors and investors understand our products and the underlying investment strategies, they are able to make the most informed decisions on what investments are best-suited for their portfolios.”