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FUSE Offers Closer Look Into Advisors’ Sentiments

Want more insights into how advisors think?

FUSE Research Network this week announced a partnership with Penton’s to launch the 2013 Advisor Trend Monitor Research Series, an annual series of five research white papers designed to explore advisor views on topics of affecting the asset management community.

Each study in the series surveys 500-1,000 advisors and offers guidance for asset management firms that want better insights into what advisors are thinking and how it will impact sales, marketing and product decisions.

“Asset managers tell us that they are often in the dark when it comes to specifics of advisors’ behaviors, preferences and decision making,” stated William O’Conor, vice president, Penton’s Wealth Management Group. “We teamed up with FUSE Research Network to help these firms get a better understanding about what makes advisors tick so that they can adjust their business practices to optimize the distribution effort.”

Neil Bathon, founder, FUSE, added that his firm was looking for a partner that could help it “deliver better depth and timeliness versus the industry’s current offering of annual, generic studies."

The reports are available for $2,500 each, or $10,000 for the complete set.