Blooom CEO Chris Costello says the firm will not develop a white labeled version of its offering, as other robos have done with their platforms.
A surge in M&A is expected as a result of President Trumps plan to cut taxes on companies offshore earnings from the current 35% to 10%, experts say.
While his views are not universally accepted, the question of whether you can successfully time smart beta is likely to get bigger as the ETFs proliferate.
NorthStar communications executive Chelsey Duncan said the firm embraced this concept with the addition of a digital marketing coordinator in January.
State Streets ETFs are among the most familiar in the industry. But it doesn't explain why they pop up everywhere or how the firm's paying for it.