Blooom CEO Chris Costello says the firm will not develop a white labeled version of its offering, as other robos have done with their platforms.
Firms must ensure that best interest practices are part and parcel of every investment deal.
The state's contributions jumped 14% this year to $415 million and are projected to continue rising.
The bank may be on the hook for hundreds of millions of dollars in tax penalties, lawyers say.
She is the third generation to control the company and, like her family members, has maintained a low profile despite the reach of the firms mutual funds.