In 2012, digital marketing initiatives composed just 24.4% of the average industry marketing budget. This year, digital marketing is up to 30.4% according to Ignites Distribution Research's proprietary survey of fund managers.
A new study by retirement and investment trends research firm Hearts & Wallets, LLC found that more retirement firms are considering the lifetime value of consumers--currently 55%, up from 43% in 2010--showing an increased focus on younger investors.
As the mutual fund universe becomes more crowded and the strategies offered to investors become more complex, fund managers are under pressure to further differentiate themselves and their brands from the competition.
OppenheimerFunds and Putnam Investments are among the winners of the 2013 NOVA Awards, which recognize innovation in the investment management industry. In addition, Jim Tracy, Director of Consulting Group Wealth Advisory Solutions at Morgan Stanley Wealth Management, has been selected the winner of this years NOVA Award for Visionary Leadership. The NOVA Awards program is a joint initiative of Money Management Executive, a SourceMedia information resource serving asset management executives, and NICSA, a nonprofit trade association that
As Gen Xers and Gen Yers put their holey jeans and futons behind them, many financial institutions are trying to lure those newly affluent age groups with high-tech services.
As the mutual fund universe becomes more crowded and the strategies offered to investors become more complex, fund managers are under pressure to further differentiate themselves and their brands from the competition. One way to stand out is to make investor and financial intermediary education a key element of any communications plan to drive brand awareness and asset growth.
Morgan Stanley and Co. has agreed to pay $100,000 to the New Jersey Bureau of Securities. This came after Bureau investigators found the company was in violation of state securities laws and regulations in its sale of non-traditional exchange-traded funds to investors.
Finding ways to reach shareholders with an appropriate message and choosing the medium to do so consumes the resources of many a fund company. Firms need to communicate bad news to shareholders in a gentle manner, trumpet the good news and economize the delivery of mandated disclosure information.
Views are mixed on the impact of the recent Securities and Exchange Commission decision to lift the general solicitation ban on private securities offerings.
The members of Generation Y, also known as "millennials," have vastly different backgrounds and expectations than the generations before them. Today's 20-somethings can't remember a time without smartphones or the ability to access the information most important to them whenever they need it. It would be easy for some mutual fund managers to assume that millennials lack the same mindset or appetite for risk when it comes to investing and saving than previous generations, and view attracting them to mutual funds as a Herculean task. However, both of these assumptions are false. If managers embrace the technology and engagement with companies they trust that millennials have grown up with, they can successfully grow their assets by appealing to this relatively untapped investor base.