Millennials have placed 36% of their investable assets into ETFs, which is considerably higher than the 23% allocation on average by all other investors.
Active managers face headwinds despite an overall positive outlook for the U.S. economy thats taken hold since the election of President Trump.
While many retirement plan providers have recently introduced mobile apps, their capabilities are often limited.
Online pricing for trading in U.S. stock and ETFs is 50% lower than some competitors.
NorthStar communications executive Chelsey Duncan said the firm embraced this concept with the addition of a digital marketing coordinator in January.