While many retirement plan providers have recently introduced mobile apps, their capabilities are often limited.
Online pricing for trading in U.S. stock and ETFs is 50% lower than some competitors.
NorthStar communications executive Chelsey Duncan said the firm embraced this concept with the addition of a digital marketing coordinator in January.
State Streets ETFs are among the most familiar in the industry. But it doesn't explain why they pop up everywhere or how the firm's paying for it.
The firm supported 46% of climate-related proposals at shareholder meetings last year, compared to zero at rivals BlackRock, Vanguard and Fidelity.